marketing & communications
Spread the word & engage your audiences.
The vast majority of nonprofits and small businesses already engage in meaningful and impactful work in their own communities and fields. Nevertheless, many of these same organizations lack a crystallized strategy to engage with their intended audience, increase the visibility of their services, and share a compelling message that catalyzes collaboration, clients, and public support.
A well-designed and well-implemented marketing and communications strategy accomplishes these goals and more, utilizing a wide range of tools to engage audiences through digital communications, audience development, virtual event planning, and more. At Switch, we’ve developed a tiered system that allows you to direct us to focus exclusively on one marketing priority at a time, or adopt a more holistic approach that includes the following:
TIER I - COMMUNICATIONS MANAGEMENT
With a Tier I subscription, we offer you Email design and distribution services, as well as social media management across a number of relevant platforms.
TIER II - COLLATERAL DEVELOPMENT
Our Tier II subscription includes the Communications Management services offered in Tier I and adds collateral development, initiative branding, and general graphic design designed to revitalize the aesthetic and impact of your communications.
TIER III - PUBLIC ENGAGEMENT
Our Tier III subscription is our most comprehensive Marketing & Communications package. In addition to the services offered in Tiers I & II, we add a particular focus on your audience and user satisfaction by conducting surveying, managing user experience, and pursuing strategic user engagement.
Need more comprehensive rebranding, human-centered design for your website or webinars, or a full-scale digital communications strategy? Explore our Custom Services page to discover just some of the ways we help your organization engage audiences to broaden your public presence and tell your story.
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